Brand Identity & Strategy
Each animal represents a product. The bull elk is the face of the brand as it is representative of a rounded athlete. In addition to being natural leaders, they are swift, strong, agile, & focused.
Packaging & Marketing
We wanted to create something modern and professional that stood out from their competitors without overdoing it.
The packaging is minimalist with each product focused on a type of animal to portray the qualities of each product.
UX/UI App Design
We created a simple login-to-checkout product app that matched the branding and focused on usability and flow.
See the app design at work!
