Brand Identity & Strategy
The icon symbolizes a box, a download symbol, and a layers symbol to portray the functions of the app.
"Work outside the box," is the tagline to convey working outside of a cubical. The box is in the negative space of the icon.
UX / UI App Design
Through UX research and conducting a series of interviews, I discovered the key elements to freelancing were communication, file transfer, and payment.
Watch the promo video!
I wanted to develop an app that could be an all-inclusive space for freelancers and clients to communicate, share info, upload work, and track payment.
We discovered that the app doesn't work without two sides of the conversation, so we developed the app to include two slightly different interfaces depending on the user - freelancer or client.
